Smart solutions forgrowing businesses.
Catalyst Advisory works hands-on inside small and mid-sized businesses across George and the Garden Route — turning operations and numbers into real, sustainable profit.
See the real numbers
Reporting and analysis that show exactly where your business makes and loses money.
Fix what matters
Practical changes across operations and departments — not a report that gathers dust.
Build for profit
Tools, controls and guidance that make profitability repeatable, not accidental.
Fund the next step
Advisory on capital, structure and new ventures when you are ready to grow.
Advice from someone who has run the business, not just read about it.
Catalyst Advisory is a diverse team of qualified accountants and bookkeepers — three accountants and two bookkeepers — led by Dean Greenfield. It is a practice built on the operating side of business, not just the reporting side.
That operator's perspective is the difference. Catalyst brings hands-on experience across departments and operational areas to help your business become measurably more profitable — through consulting, analysis and advisory that hold up in the real world.
More about DeanFour ways we help your business grow
From day-to-day bookkeeping and statutory compliance through to boardroom strategy, Catalyst gives Garden Route businesses the clarity and the hands to act on it.
Business Consulting
Hands-on consulting across operations, sales, finance and people — applied inside your business to lift profitability where it counts.
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Accounting & Reporting
Management accounts, financial reporting and controls that give you numbers you can actually run decisions on.
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Business Analysis
A clear-eyed, department-by-department review of your operations to find the profit leaks and the opportunities.
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Capital & Growth
Advisory on funding, capital structure and new ventures for when you are ready for the next chapter.
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Company Secretarial
CIPC filings, annual returns, statutory registers and company changes — the compliance work handled properly and on time.
Learn moreA simple, honest process
No jargon, no month-long proposals. We get into the business quickly and start moving the numbers.
Understand
We sit down, learn the business and agree what "more profitable" actually means for you.
Analyse
We review each department and operational area, and put the real numbers on the table.
Improve
We introduce the tools, controls and changes that lift margins and free up cash.
Grow
Once the base is solid, we look at capital and new opportunities to scale.
Trusted by business owners
Dean restructured our reporting and cash-flow controls across seven subsidiaries. Within two quarters we could finally see which divisions were carrying the group and which were quietly bleeding.
We brought Catalyst in to review operations before a funding round. The financial model and the department-by-department analysis is exactly what our investors wanted to see.
Practical, direct and commercially sharp. Dean does not hand you a report and disappear — he sits in the business until the numbers actually move.
Let's make your business more profitable.
Book a no-obligation conversation with Dean. Tell us where things stand, and we'll tell you honestly where Catalyst can help.